Ad Burst Direct Ads
December 21, 2011 by staff
Ad Burst Direct Ads, When working as an online publisher, maximizing the amount of ad revenue your sites generate could be the difference between success and failure. Burst Media offers the Burst Network and Burst Direct as advertising options for publishers, so that online publishers can team up with advertisers and earn revenue.
The Burst Direct advertising option is one in which publishers agree to a 90-day, month-to-month agreement to show Burst ads on their sites. The ad campaigns shown on their sites can be based on cost-per-click or cost-per-impression models. After the 90-day term is up, publishers agree to show ads on a month-to-month basis instead of over the long term. This provides flexibility to publishers and to the advertisers in the network who want to create ads.
The Burst Network is another advertising in which advertisers sign up for long-term contracts with Burst to show ads on their sites. For example, a publisher in the Burst Network may agree to a three-year term to show ads. The advantage for publishers is that they get to earn higher revenues from the ads that they show on a per-impression basis. The advantage for Burst is that they get a network of sites that they can count on.
When you apply for the Burst Network or Burst Direct and start showing advertisements on your site, you get access to an online control panel that allows you to see your site’s statistics. The online panel shows how many times ads have been shown on your site and how many times someone clicked on an ad. You also have the option to control the ads shown on your site, and thereby avoid showing ads that you don’t want.
When choosing between Burst Direct and the Burst Network, consider the length of the term before you agree to it. In most cases, it makes sense to work with Burst Direct first and see how it goes. If the revenues are strong and you like working with Burst, get into the Burst Network. If you do not think the revenues are as high as they should be, then it does not make sense to sign a multi-year contract with Burst.
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