Act Of Valor Box Office

February 27, 2012 by staff 

Act Of Valor Box Office, Military drama “Act of Valor” claimed the No. 1 spot on movie box office charts, beating expectations with an estimated $24.7 million in U.S. and Canadian ticket sales during another busy weekend at theaters.

Tyler Perry’s new drama, “Good Deeds,” finished in second place with $16.0 million, according to studio estimates released on Sunday as Hollywood prepared for the Academy Awards.

“Act of Valor” stars real-life, active-duty U.S. Navy SEALs alongside professional actors in a fictional story about a mission to rescue a kidnapped CIA agent. Some scenes used live fire rather than visual effects.

Audiences liked the movie, awarding an “A” grade in polling by survey firm CinemaScore and providing high marks in studio exit polls, said Kyle Davies, president of worldwide theatrical distribution for Relativity Media, the independent studio that released the film. “You don’t get a consistent reaction like that unless the movie delivers,” he said.

The movie attracted a 71 percent male audience, and 60 percent of filmgoers were older than age 25, Relativity said. The studio acquired the film for $13 million and had projected opening weekend sales of up to $17 million.

Perry’s “Good Deeds” finished in line with projections from distributor Lions Gate Entertainment. In the film, Perry plays a CEO controlled by his domineering mother until a friendship with a woman on the office cleaning crew inspires him to rebel.

One of Hollywood’s most successful filmmakers, Perry also wrote, produced and directed the movie. It was his first central film role not based on Madea, the foul-mouthed grandmother he is famous for playing on stage and screen.

The audience for “Good Deeds” was 76 percent female and 85 percent older than 25. Sales rose 25 percent from Friday night to Saturday night, Lions Gate said. Audiences awarded an “A” grade in CinemaScore polling.

Overall the weekend produced the eighth consecutive winner for Hollywood compared with last year. Sales for all movies came in 24 percent ahead of the same period a year ago, according to the box office division of Year-to-date sales were nearly 18 percent ahead of 2011.

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