7-11 Free Slurpee Day
July 11, 2011 by staff
7-11 Free Slurpee Day, On Monday 7-Eleven across the United States and Canada are giving away free Slurpee drinks. The development is in compliance with official birthday of the nation’s largest convenience store chain, 7 / 11. USA Today reported that the chain plans to give away five million ounce Slurpees 7.11 throughout the day.
Jesus Delgado-Jenkins, 7-Eleven, senior vice president of sales, marketing and logistics, said in a press release that 7-Eleven has been serving free Slurpees on July 11 from his 75th birthday in 2002.
He said two years ago the company gave $ 3 million, and the U.S. Today, said last year reached about $ 4.5 million.
“Day and 7-Eleven Slurpee giving away free drinks is our way of thanking customers for their patronage throughout the year and show your appreciation for their support,” said Delgado-Jenkins.
The press release stated that convenience store in the world began in 1927 when an employee of Southern California Ice Co. began selling bread, milk and eggs in a base of ice in a suburb of Dallas. It has grown to 8,600 7-Eleven stores in North America and around 41,500 stores in 16 countries.
Celebrating its 84th anniversary on Monday, The New York Times reported that the company expects to strengthen its presence in social media. You have two Twitter accounts, @ @ 7eleven and Slurpee and Facebook accounts to facebook.com/7Eleven and facebook.com / Slurpee.
There are also websites, including slurpee.com, who had a countdown clock for the day 7-Eleven, and 7 eleven.com.
These are all expected that part of the effort to reach 5 million Slurpees.
That does not mean that only clients benefit. 7-Eleven marketing vice president Nancy Smith said the U.S. Today July 11 last year, sales raised 38 percent Slurpee. People ended up buying drinks larger than 7.11 ounces could be free.
Many are also likely to buy other things at the store and waiting for the drink 7.11 ounces with a value and a minor. Not to mention the gas you will use to get there.
“Free is magic,” said Swarthmore College psychology professor Barry Schwartz U.S. Today. “If you offer something free, people will gladly spend money to get it.”
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