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50 Cent Suzuki Super Bowl Commercial

February 5, 2012 by staff 

50 Cent Suzuki Super Bowl Commercial, The Suzuki Kizashi just got an upgrade – for its theme music.

Siltanen & Partners, the advertising agency for Suzuki Motor Corp.’s U.S. unit American Suzuki, has worked out a deal with the rapper 50 Cent to use his song, “Movin’ on up,” in the coming Super Bowl spot called “Sled.”

As reported last week, the car maker released a preview of a 60-second commercial developed to run during Super Bowl XLVI this Sunday. In the ad an Inuit Eskimo trades in his dog sled for an all-wheel-drive Kizashi sedan. The first-run version included a song called “Party Still Jumpin” by Benjamin Kahle Music. The new version swaps it for 50 Cent’s tune.

“We reached out to 50 Cent because we thought he’d appreciate the creativity of this spot and the central role his music could play in it,” said Rob Siltanen, CEO and chief creative officer at the agency. “We greatly appreciate 50′s personal involvement in seeing this deal through.”

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