2012 Super Bowl Commercials
February 10, 2012 by staff
2012 Super Bowl Commercials, Super Bowl advertisements run around $3.5 million for a 30 second spot. So it was no surprise to see companies go all out, whether they went for comedy or played it straight.
For the second year in a row, Volkswagen had one of the buzziest ads of the Super Bowl. This year’s spot featured an overweight pooch that can’t fit through the doggy door. The dog exercises (runs up and down the stairs, swims in the pool, etc.) until it can fit through the door and give chase to its favorite car, the VW Bug. But that isn’t all. At the end of the ad, in a call back to last year’s hit ad from VW, the commercial switches to the famous cantina from the original Star Wars film where a certain Dark Lord of the Sith makes an appearance.
Last year, Eminem starred in a very memorable “Imported from Detroit” commercial for Chrysler. This year, the carmaker cast Clint Eastwood as its spokesman. The iconic actor talks about how it’s “halftime in America” and Detroit is making a comeback. The world will hear the roar of our engines, Eastwood says. “Our second half is about to begin.” Call it the Go America clip of the game and certainly the best heartfelt ad of the bunch.
MetLife bet it all on cartoon nostalgia. Charlie Brown, Scooby-Doo, Voltron, Grape Ape, Mr. Magoo, Richie Rich and many more joined forces for one nerd-tastic ad. Try and count everybody in the ad: it’s no easy task. Alfred Maskeroni of AdWeek remarked that it was “like drinking a chilled juice box. It felt new and refreshing, yet nostalgic.”
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